Franchising as a form of business relationship is a prominent fixture in Canadian society. Given the prevalence of franchising in the Canadian economy, it is surprising how little is understood of the franchise relationship. The first part of the publication explains the business and legal considerations involved from both a franchisor's perspective and a franchisee's perspective. A franchisee association can equalize the bargaining power and the economic and informational disparities between a franchisor and its franchisees. The benefits of forming and the mechanics of forming a franchise association are considered in the second part of the publication.